What is the one best way to make money that no one's talking about? In this episode, Rob and Kane explore how attention has become currency in today's digital world. From generating 38.7 million views in 28 days to turning content into commerce, Rob shares strategies on how to leverage both organic and paid marketing to build wealth. The conversation evolves from traditional networking to AI disruption, giving lessons in modern marketing that could transform your business.   KEY TAKEAWAYS Marketing is the single most important function of any business, yet most people focus on everything else. Without effective marketing, even the best products won't sell themselves. The evolution of marketing has gone from expensive traditional media to pay-per-click disruption by Google, then to social media dominance, and now AI is the new frontier. Each phase presents unique opportunities for businesses to capture attention. Content strategy should follow a "content bridge offer" formula, where only 1 in 5-10 posts contains a direct call to action. This prevents algorithm punishment while maintaining engagement and sales potential. Long form content provides better quality leads and can be repurposed into multiple short form pieces across different platforms, maximising reach and engagement while minimising additional production costs. Organic content becomes cheaper over time while paid advertising typically becomes more expensive, suggesting a balanced approach using both strategies is optimal for sustainable growth. Visibility equals credibility in modern marketing, sometimes being seen widely can be more valuable than deep expertise without exposure, this is the importance of consistent content creation.   BEST MOMENTS "The true currency is not time. It's not money. It's attention. Whilst I would argue value is also the true currency, there's plenty of people getting attention online with no value." "Marketing is attention. Marketing is being known. Marketing is being seen. Marketing is mind space. Think of a fizzy drink, what do you think of? Whatever you think of, they're better at marketing."  "If you don't ever sell on social media, you're never going to make any money, so it's just a really fucking expensive hobby, which demoralises you over time."  "For seven years I never paid any income tax because of capital allowances... now I do pay quite a lot of tax, but I pay a lot less than I might if I didn't know how to get my tax bill down legally."     VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

Rob shares the science behind his quarter billion dollar sales success, revealing the psychology and tactics behind selling anything to anyone. Together with Kane, they talk about the art of ethical selling, sharing techniques and frameworks that have never been revealed before. From the perfect sales pitch hierarchy to the one condition that makes any sale possible, this episode will transform how you approach sales, whether you're an entrepreneur or employee!   KEY TAKEAWAYS Selling starts with three core beliefs: in selling itself, in yourself, and in your product You can only sell to someone who wants what you're offering, this is the one essential condition The best salespeople listen more than they talk and don't overcook their pitch Always ask questions to understand what's most important to your prospect Never give anything away for free without getting something valuable in return Focus on transformation and outcomes before features and logistics   BEST MOMENTS   "Selling is an act of love. If I take my time to care about what you want and need and then I swap that product for your money... gratitude is love." "Every winner was once a beginner and every master was once a disaster. You can make up for in service what you lack in experience." "Most people actually aren't looking for money. Even people who think they're looking for money, they're looking for speed, ease, convenience." "The major advantage if you're quite new or not as good as the best yet, is you can make up for in service what you lack in experience."     VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

In this episode, Rob and Kane share how they would invest 10k to get the best return. They explore everything from traditional investments like gold and property to newer opportunities in cryptocurrency and digital assets. Rob talks about the power behind diversification in investing and why passion can make all the difference, as well as the importance of age appropriate investing, risk management, and the crucial balance between making and maintaining wealth. KEY TAKEAWAYS There are three ways property makes you money: it goes up in value over time, generates rental income, and can be bought below market value. This magical triad is an advantage that makes property unique compared to other investments. Your age should influence how you invest, younger people can take bigger risks because they have time to recover, while older investors should focus more on protecting their wealth and generating steady income. Digital investments (like website domains) can make good money but are riskier than physical assets. Someone can't "turn off" your gold or property like they can a website. Making money requires focus and taking calculated risks, while keeping money needs a more careful, diversified approach. Master both skills to build lasting wealth. Real investing beats practice investing every time, putting even a small amount of real money into something teaches you more than pretending with fake money. There are four key money skills to develop: making it, managing it, growing it, and keeping it. Each needs its own strategy and approach.   BEST MOMENTS "In order to make money, you need to be aggressive, in order to keep money, you need to be defensive... Diversification reduces risk, but diversification dilutes focus." "The more you enjoy something, the better you're going to know it." "If you don't like property, what's the point in putting money into property? You can make investing strategies bespoke to you." "They can take everything from you except your experience and knowledge." "Only when you invest in the thing do you know how to invest in the thing. So paper trading, paper investing is just a game of Monopoly, doesn't mean anything." "The more money you have, you get the money working for you. The less money you have, you have to work for the money."   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

Who really pays tax in the UK and how can you as an individual reduce your tax bill? Rob speaks to Kane all about tax in this episode, dismantling myths about billionaires and revealing shocking truths about the UK's tax system. From professional beggars earning £200 tax free daily to why 10,000 millionaires fled the UK last year, Rob gives his knowledge and thoughts on wealth, taxation, and economic growth. He also explains why Dubai's becoming a magnet for entrepreneurs and shares practical strategies for managing your tax burden legally and effectively.  KEY TAKEAWAYS The top 1% of earners contribute 40% of UK tax revenue, while "working class millionaires" driving Toyotas and Hondas face tax burdens of up to 70% on everything they earn and spend. UK's 25% corporation tax is driving businesses offshore, while Dubai's 9% rate and support for creators and startups is attracting global talent and wealth creators. Current UK tax policies are creating reverse incentives by penalising employment through increased national insurance and discouraging income growth with 60% tax rates between £100-125K. Professional beggars can earn £150-200 tax free daily while receiving benefits and housing support. Starting a company allows you to pay tax in arrears rather than immediately at source, enabling better cash flow management and legitimate expense deductions for business related costs. The UK's cultural disdain for success, combined with deteriorating public services and increasing tax burden, is predicted to drive half a million millionaires out of the country by 2028. BEST MOMENTS  "Why don't they give us a year no corp tax? Why don't they then increase it to 5 percent year two, 10 percent year three? Because then all of a sudden more of us are going to start our business." "Whilst I understand some people are upset the billionaires can put their company offshore... essentially that company is paying less corporation tax, but that means that company can grow because it's paying less tax because taxes stunt your growth."  "Most millionaires are not really rich, so the top three cars that millionaires drive are Toyota, Honda, Ford and many millionaires in the UK became a millionaire over 30 years, largely due to house price rises." "I pay in total about 45 percent income tax, so nearly half of everything I would want to draw, I have to give away, so it makes it twice as hard for me to grow my own wealth if I'm giving half of it away."   "If you're a billionaire and you can spend a hundred grand or even a couple of million to move your tax affairs to Ireland or somewhere else and get your corp tax down from 25 to 4, are you gonna do that? Yeah, of course, it's just a simple return on investment."   "We need to stop exiling and ostracising and making an enemy of the super rich... we need to stop exiling and making an enemy of the working class rich, and we need to encourage people to start a business."     VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

Rob speaks again with Andrew Tate about power, entrepreneurship and why the threat of violence underpins most decisions and actions by men in society. He also reveals why happiness isn’t the purpose of life and why all entrepreneurs are narcissists.   KEY TAKEAWAYS The threat of violence influences almost all decisions, even if most of the time it is isn't done consciously. Tate believes that when you get to a certain level of wealth like he has, you are above many things including performance for others. Tate turned down a fight with Floyd Mayweather as he is one of his heroes! Tate doesn’t believe happiness is the purpose in life and chasing it will make you miserable. Instead, focus on creating success. Most people are terrible at accepting and apologising when they have done wrong or made a mistake.   BEST MOMENTS "I hope every time YouTubers disagree, they fight” “All of my enemies are cowards” “I don’t need money” “I’m actually very self critical and self analytical”   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

Andrew Tate, a controversial entrepreneur and social media figure, shares his provocative insights on power and wealth. He asserts that money reveals people's true nature, rather than corrupting them. Tate critiques the banking system for manipulating wealth and prevents genuine political reform, especially in the UK. He also discusses how Trump's experiences make him a more qualified candidate amid systemic resistance. Finally, Tate offers a historical perspective on humanity's resilience against perceived apocalyptic threats, emphasizing a hopeful outlook on the future amidst the rise of AI.

Rob interviews the controversial Andrew Tate. Tate gives his thoughts on money and business and shares his unorthodox approach to displaying wealth, revealing how he intentionally trivialises other people's dreams. The conversation explores his philosophy that life is war, his experiences in jail and his ability to maintain wealth despite asset seizures and the systemic attack on his finances. Tate also reveals his strategic approach to control versus ownership and his unapologetic stance on turning adversity into an advantage.   KEY TAKEAWAYS Tate's approach to car collecting isn't about enjoyment - it's about demonstrating power by trivialising what others consider aspirational. He buys supercars weekly, often leaving them at dealerships for months, specifically to show how easily he can acquire what others struggle to achieve. Despite having accounts frozen and assets seized whilst in Jail, Tate maintained his wealth through strategic asset control rather than ownership, allowing him to continue buying supercars immediately upon release. While in Romanian jail, Tate commanded respect even from violent offenders, forcing apologies from mass murderers and maintaining his standards despite being in 24-hour lockdown in a cell. Tate attributes his initial drive for wealth to seeing a Ferrari F430 while walking to school in Luton as a council estate kid. Rather than feeling bitter, he used envy as motivation, questioning how to "break the matrix" and access that level of wealth. His response to jail demonstrates his philosophy - rather than being broken by three months' detention and five months' house arrest, he emerged more influential, maintaining his physique despite no gym access and leveraging the experience to grow his fame.   BEST MOMENTS   "You want to be me when I'm flying my Bugatti on an A380 and I'm in first class Emirates, but you don't want to be me when I'm in a Romanian dungeon. If you want the exceptional good, you're going to have the exceptional bad."  "I ran my mouth on the internet for a very long time. I pissed off very important, powerful people and they put me in a jail cell." "If I meet a man and he says, I want an easy life, I just want a stress free life, I look at him and think, you're born to lose. You can serve me my latte, and you can fuck off."   "When people look at my life and they're envious of me, what they should say is: He's truly from the most humble possible socioeconomic beginnings, he is a person of colour, from a council estate, a single mother household." "Send me to jail right now. I'll go. I'm not going to fight, put me in handcuffs. The day you let me out, I'll be a stronger version of the day I went in. So what do I have to fear?" "I turned envy into anger, and anger is power." "I blame myself for absolutely everything, even this Matrix attack. I want to make it very clear, I'm not looking for sympathy on any level, I'm not an idiot."   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

Kane interviews Rob about his 18 years in business, unraveling insights on wealth and entrepreneurship. Rob emphasizes real estate as a stable income source and shares how his property projects funded his luxury lifestyle. Innovations sparked by a helicopter training experience led him to redefine freedom. He humorously discusses 'boy math' behind watch purchases and reflects on valuing lessons learned over possessions after a crash. The discussion enriches with networking's role in business and critiques societal norms around finance and health.

This is a repeat of December's episode in case you missed it! Rob and Kane talk about how to get a pay rise. They debunk common LinkedIn myths and Rob reveals his insider secrets and gives practical strategies that could transform your earning potential. They also share their controversial views on why cost-of-living complaints won't get you anywhere and give a framework that could guarantee you a pay rise with 90% accuracy. This is essential listening for anyone looking to level up their income in 2025!   KEY TAKEAWAYS Employers need to make money before they can pay employees more. Focus on how you can help the business make more money rather than your personal circumstances. Going commission only or reducing base salary for higher commission can break through salary caps, as you won't be limited by your manager's salary. Working for smaller companies (under 20M revenue/100 staff) gives better access to entrepreneurial leaders and more opportunities for growth. Employers often prefer to retain staff due to high costs of recruitment, training, and onboarding. Use this knowledge strategically in negotiations. Document specific ways you've made or saved the company money, with clear ROI figures. Aim to show how you can make the company 10x what you're asking for. Sales and marketing roles offer the most security and earning potential. They're typically last to be cut in downturns and skills are highly transferable.   BEST MOMENTS "Basically you should do the opposite of the bullshit you read on LinkedIn" "I could, with 90 percent accuracy, guarantee anyone gets a pay rise with what I'll share. I could with a hundred percent accuracy guarantee that no one will get a fucking pay rise if they say to me that the cost of living has gone up." "If you can make the company 50 and you're asking for 5, well, that's a no brainer. That's 10%." "Comfort is the opposite of greatness. So I would say to anyone who's worried about AI, what are you going to do about it? Cause what does worrying do? Fuck all." "Sales people, however, very safe... I will protect my sales guys at all costs."   VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

We are all being lied to about the cost of living crisis and in this episode, Rob reveals the things you need to know and learn to protect yourself and your money. He explains why the central banks need you to be financially dependent on them and how the money system works against the average person. He also shares the real cause of the financial difficulties in the UK and why it’s not what we are being told.   KEY TAKEAWAYS The system wants and needs people to be financially dependent. The central banks need you to be in debt so they can make money from your interest. Schools do not teach the money education that would make people financially independent because it does not serve the system. We are not in a cost of living crisis, we are in a government debt crisis. Governments are knowingly creating debt and this is then passed on to the general population via loans, increased taxation and quantitively easing. Previous governments have wasted a lot of money on things like lockdown and poor buying choices. The only way to beat the system is to learn how the system works Money does not make you rich, you need assets and other ways to build wealth through investing.   BEST MOMENTS "What matters is what you know, I believe the more you learn the more you earn as long as you are learning about money” “The central banks make money from debt” “Governments create debt, it’s a strategy” “We've got a debt crisis not a cost of living crisis"  "The only way to beat the system is to learn how the system works" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.