Rob reveals the best way to sell anything to anyone; to find out what is most important to them. Rob talks about how to find this out from any client and how to use it to leverage a sale.
KEY TAKEAWAYS
- Find out the clients highest value/need and then reflect that back to your product and highlight how it will meet that value or need.
- Every person has a different hierarchy of values and needs.
- Once the client is engaging with you about their life and opening up to you, simply ask them “what is the most important thing to you in your life?”.
- You want to transcend past the features and benefits of what you are selling and aim toward the value.
- If you are struggling to sell to someone it is usually because your values differ to theirs and you need to gain some perspective and understanding on what is important to them.
BEST MOMENTS
“Everything is driven by these things you deem as most important to you”
“They’re just lazy on your values, they’re not lazy on their own values”
“If you’re going to be on the phone to them you might as well do you’re very best to sell to them”
VALUABLE RESOURCES
https://robmoore.com/
bit.ly/Robsupporter
https://robmoore.com/podbooks
rob.team
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
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