Indian Business Podcast How to Build a clothing brand and make 500crores in India? ft. Siddharth Dungarwal | Snitch
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Apr 9, 2025 Siddharth Dungarwal, Founder and CEO of Snitch, shares his journey of building India’s fast-growing men's fashion brand. He reveals the secrets behind Snitch's rapid ascent to ₹243 crore, emphasizing the importance of data-driven design and effective supply chain management. The conversation dives into balancing quality and affordability, navigating manufacturing partnerships, and the impact of reality TV on business growth. Siddharth's insights inspire budding entrepreneurs with strategies for thriving in the competitive fashion landscape.
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Siddharth’s Start in Retail
- Siddharth started in apparel by running a small college retail store selling surplus clothing from factories. He learned customer preferences by observing what people bought during different occasions and seasons.
- This hands-on experience helped him understand the inventory needs and fashion trends effectively.
Start Small to Manage Risk
- Start with very small quantities to reduce risk and test product-market fit for each design and SKU.
- Use data from sales to identify top sellers and double down while discarding weak products or selling them at discount later.
Speed as Competitive Advantage
- Traditional Indian brands take 8-36 months for collection decisions causing slow response to trends.
- Snitch built a supply chain to spot and translate trends into products within 25-30 days, creating a big competitive advantage.