How to Build a clothing brand and make 500crores in India? ft. Siddharth Dungarwal | Snitch
Indian Business Podcast
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Zara's Strategy in India: Challenges and Opportunities
This chapter explores the intricacies of Zara's brand strategy and market dynamics in India, revealing how its operational performance does not align with global expectations. The discussion highlights the necessity of understanding local consumer preferences and the competitive landscape faced by international brands. It also emphasizes the rapid rise of local clothing brands as they capitalize on gaps in accessibility and affordability within India's fashion market.
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