How to Build a clothing brand and make 500crores in India? ft. Siddharth Dungarwal | Snitch
Indian Business Podcast
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Understanding the Fast Fashion Consumer
This chapter explores the customer persona of a fast fashion brand, focusing on the ideal demographic of 18 to 35-year-olds and their traits. It discusses market gaps in the Indian footwear industry, strategies for building a strong brand identity, and the importance of data-driven decision-making in product offerings. Additionally, the chapter highlights the challenges of managing inventory and metrics for evaluating brand success, alongside insights from the Shark Tank experience.
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