99% Invisible Mini-Stories: Volume 19
111 snips
Dec 17, 2024 
Chris Berube and Vivian Leigh, producers from 99% Invisible, share amusing stories about humorous highway signs in the U.S. and delve into Jane Fonda's surprising role in California politics through her fitness empire. Joe Rosenberg adds a quirky twist by discussing the Greek foot's impact on art and culture. These mini-stories explore the intersection of creativity, activism, and cultural significance, revealing how unexpected connections shape our world.
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Highway Sign Humor
- Chris Berube contrasts Canadian and American highway signs.
- He prefers the humorous American signs over the bland Canadian ones.
ODOT's Sign Strategy
- Matt Burding, press secretary at ODOT, discusses the process behind creating these signs.
- Their primary goal is to share emergency information but they use humor to make a bigger impact.
ODOT Writer's Room
- ODOT has a writer's room for highway signs, convening four times a year.
- Jokes must fit the sign, be inoffensive, and make everyone in the room laugh, ensuring diverse generational representation.
