7min chapter

99% Invisible cover image

Mini-Stories: Volume 19

99% Invisible

CHAPTER

Activism and Exercise: The Rise of Jane Fonda's Workout

This chapter examines the influence of a California law mandating cancer warning labels, driven by activist efforts and celebrity support, particularly Jane Fonda's engagement in health and fitness. It details how the success of Fonda's workout tapes not only transformed the fitness industry but also funded political campaigns for progressive causes through the Campaign for Economic Democracy. The narrative also highlights Fonda's recovery from injury, her transition to creating workout videos, and the unexpected financial impact of her fitness ventures on political activism.

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