12min chapter

99% Invisible cover image

Mini-Stories: Volume 19

99% Invisible

CHAPTER

Humor on the Highways

This chapter explores the creative differences in highway safety signs between America and Canada, focusing on the humorous and engaging messages found in the U.S. It delves into the collaborative process behind crafting clever electronic signs and shares insights on the balance of humor and safety in public messaging. The discussion also highlights recent regulations affecting creative highway signs and the importance of maintaining humor to enhance driver engagement and safety.

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