On Purpose with Jay Shetty

Alex Hormozi: This Is EXACTLY How to Make Your First MILLION (Follow THIS 4-Step Framework to Turn Your Ideas into REAL Money FAST!)

310 snips
Aug 4, 2025
Alex Hormozi, bestselling author and entrepreneur behind Acquisition.com, joins for an insightful chat on building wealth and starting a business. He reveals the key missteps that hold aspiring entrepreneurs back, such as prioritizing passive income too soon and confusing passion with a plan. Alex offers a pragmatic four-step framework for success, highlighting the importance of active income and direct feedback. He also delves into overcoming fears of judgment and self-promotion, encouraging persistence and growth through authentic connections.
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INSIGHT

Active Income Before Investing

  • Many people wrongly believe making money starts with investing instead of active income.
  • Active income provides the cash flow necessary to take investment risks successfully.
ADVICE

Start With Free Work

  • Start your business by giving 5-10 hours of free work to 10 qualified people to build testimonials.
  • Increase prices 20% every 5 sales until people stop saying yes, then you'll find your market rate.
ADVICE

Use Core Four and CLOSER Framework

  • Use the Core Four to promote: warm outreach, cold outreach, paid ads, and content posting.
  • Engage interested people and use the CLOSER framework to convert them into paying customers.
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