Jason Wersland, inventor of Theragun, shares how he found pain relief through percussive massage with a power tool. He MacGyvered jigsaws for patients with fence posts, cat toys, and upgrades. With endorsements from top athletes, he grew Therabody into a wellness brand with hundred-million-dollar revenue.
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Quick takeaways
Innovation born from personal need: Jason Wersland's Theragun stemmed from his own search for pain relief.
Resourcefulness in product development: Jason retrofitted jigsaws with add-ons to create Theraguns.
Strategic partnerships drive business growth: Collaborations with athletes and celebrities propelled Therabody to revenue success.
Deep dives
The Theragun Invention
Jason Worsland invents the Theragun after a motorcycle accident leads him to discover percussive massage using a jigsaw, providing pain relief and improved mobility.
Initial Development and Retrofitting
Jason retrofits Kawasaki jigsaws with foam toy balls to create Theraguns, selling them to patients for $250 each and seeking feedback for improvements.
Transition into a Business Venture
After positive responses and potential value realization, Jason collaborates with Todd, leveraging his knowledge and connections to formalize and market the Theragun through their company, named TheraGun.
Naming and Branding
The company adopts the name TheraGun, with the Z inspired by Jason Worsland's surname, highlighting the innovative percussive massage devices and their founding story.
Development and Manufacturing of Theragun
When Jason named his product 'Thera Guns' and needed to transition to mass production, he connected with Angela, who introduced him to a factory owner named China Bob. Despite initial communication challenges, Jason managed to create a prototype that impressed him, leading to the mass production of Theragun. Despite doubts and internal discouragement, he persevered to secure the manufacturing process.
Partnership with Ben Nazarian and Business Expansion
After a turbulent partnership with Angela, Jason partnered with Ben Nazarian, leveraging Ben's family background and resources to scale Theragun. Ben's strategic investment and guidance allowed the company to expand its reach from professional athletes to mainstream consumers. Through celebrity endorsements and a focus on wellness during the COVID-19 pandemic, Therabody experienced rapid growth and profitability, driven by strategic partnerships and aggressive patent enforcement.
The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland was studying to become a chiropractor when he got injured in a motorcycle accident. While casting about for solutions, he discovered that the percussive massage from his jury-rigged power tool helped ease his pain and increase range of motion.
Jason soon discovered the device worked on his patients, so he MacGyvered hundreds more jigsaws, initially using fence posts and cat toys as add-ons. Over time, with endorsements from top athletes and celebrities, Jason grew his business into Therabody, a wellness brand with revenue in the hundred of millions of dollars.
This episode was produced by Chris Maccini with music by Ramtin Arablouei.
Edited by Neva Grant, with research from Melia Agudelo. Our audio engineers were Gilly Moon and Robert Rodriguez.