
Therabody: Jason Wersland
How I Built This with Guy Raz
00:00
From NFL Sales to Wellness Breakthroughs
This chapter chronicles the journey of selling Theraguns to the New England Patriots, marking a crucial turning point for the product. It explores the dynamics of partnership and challenges faced in business growth, including the transition from a niche market to broader consumer appeal. The speaker reflects on the intricate balance of innovation, market visibility, and the pivotal role of celebrity endorsements in achieving success.
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Transcript


