Fintech Insider Podcast by 11:FS

1014.Insights: How do you onboard a borderless business?

Nov 13, 2025
In this conversation, Ivan Zhiznevsky, Founder and CEO of 3S Money, shares insights on building cross-border payment solutions for businesses. Rudolf Yagor from OpenPayd discusses the challenges of onboarding complexity in Know Your Business (KYB) compared to KYC. Emma Lindley, founder of Women in Identity, emphasizes the need for improved global registry access to streamline verification. The panel explores innovative approaches like shared digital identities and AI to enhance the onboarding experience for borderless businesses.
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ANECDOTE

Founder Rejected By Banks

  • Ivan Zhiznevsky was refused bank accounts in the Netherlands due to his nationality and experience drove him to found 3S Money.
  • That personal exclusion shaped 3S's mission to avoid discriminating founders by passport colour.
INSIGHT

KYB Is Multi-Dimensional

  • KYB is harder because you verify a legal entity, not just one person, meaning multiple people and activities must be checked.
  • Business activity complexity and multi-layered identity checks make KYB fundamentally different from KYC.
INSIGHT

Cross-Border UBO Complexity

  • KYB often requires verifying company registers, directors, shareholders and potentially cross-border UBOs.
  • Verifying those individuals adds another full KYC process per connected person and raises cross-jurisdiction complexity.
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