The Game with Alex Hormozi How to Create the Acquisition Machine | Ep 232
8 snips
Aug 25, 2020 Explore the art of storytelling and its impact on client acquisition. Discover how personal narratives can challenge customer beliefs and inspire trust. Learn about the transition from external to internal motivation through effective habit-building. Delve into the significance of referrals and testimonials in driving sales. Uncover the strategies to make your sales pitch resonate, turning complex ideas into relatable stories. These insights are essential for anyone looking to thrive in business and build lasting relationships.
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Prospect Beliefs and Stories
- Identify the beliefs a prospect needs to become a customer.
- Craft stories that address these beliefs and resonate with them.
Story Banks
- Alex Hormozi learned about "story banks" from Dan Kennedy.
- These banks contain stories that shifted one's beliefs.
Accountability Stories
- Alex Hormozi uses the teeth-brushing analogy to explain accountability.
- He also shares an anecdote about "The Amazing Race."
