Wake Up to Money Dream meme?
Jul 30, 2025
Nicole Olby, Managing Director of Adyen, discusses the hilarious evolution of Jet2's marketing strategy through social media memes, particularly a viral holiday ad using Jess Glynne's 'Hold My Hand.' She elaborates on how humor transformed the airline's image and boosted engagement. The conversation also dives into the shifting consumer expectations for personalized experiences and the impact of economic changes on retail and coffee brands. Listeners gain insights into navigating viral marketing and adapting to the unpredictable landscape of consumer behavior.
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High Street Chains' Struggles
- Starbucks and Greggs face similar challenges on UK high streets with changing customer habits.
- Competition and inflation squeeze profits despite their established presence and growth plans.
Personalization Builds Loyalty
- Deliver personalized discounts based on customer data to build loyalty.
- Surprise and delight customers to create positive experiences worth sharing.
AI's Role in Consumer Decisions
- AI helps consumers cut through overwhelming social media information.
- This trend influences how people make smart decisions, including travel choices.