Nicole Olby

Nicole Olby, Managing Director of Adyen, discusses the hilarious evolution of Jet2's marketing strategy through social media memes, particularly a viral holiday ad using Jess Glynne's 'Hold My Hand.' She elaborates on how humor transformed the airline's image and boosted engagement. The conversation also dives into the shifting consumer expectations for personalized experiences and the impact of economic changes on retail and coffee brands. Listeners gain insights into navigating viral marketing and adapting to the unpredictable landscape of consumer behavior.