
The Futur with Chris Do
252 - Tactical Analytics— with Amanda Webb
Aug 2, 2023
Amanda Webb, a digital marketing and ROI consultant, reveals how small businesses can harness website analytics to boost conversions. She emphasizes the importance of a compelling 'About' page and shares heat mapping strategies for enhancing user experience. Amanda discusses the power of testimonials and personal branding, showcasing how they can build trust with potential clients. Plus, she highlights maintaining professional boundaries and using data effectively for strategic growth in business. Tune in for insightful tips to optimize your online presence!
53:39
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Quick takeaways
- Optimizing websites for conversions requires clear and user-friendly designs that guide visitors through the buying process effectively.
- Including personal information on the About page helps establish trust and build stronger relationships with potential clients.
Deep dives
Importance of Having a Life Outside of Work
The podcast episode emphasizes the significance of striking a work-life balance. The speaker shares their personal experience of being a workaholic and realizing the need for a life outside of digital marketing. They express the desire to help others achieve the same balance and enjoy more free time while still achieving financial success.
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