Amanda Webb, a digital marketing and ROI consultant, reveals how small businesses can harness website analytics to boost conversions. She emphasizes the importance of a compelling 'About' page and shares heat mapping strategies for enhancing user experience. Amanda discusses the power of testimonials and personal branding, showcasing how they can build trust with potential clients. Plus, she highlights maintaining professional boundaries and using data effectively for strategic growth in business. Tune in for insightful tips to optimize your online presence!