Dr. Michael Rich, known as 'The Mediatrician,' is a pediatrician and educator dedicated to digital wellness and children's health. He discusses the detrimental effects of tech reliance on kids, emphasizing how it fosters distraction and diminishes focus. Rich highlights the importance of boredom for creativity and connection, advocating for mindful screen time through his '3Ms' approach: modeling, mentoring, and monitoring. He warns that digital interactions can increase feelings of loneliness and underscores the need for authentic, meaningful connections in a tech-driven world.