The Vicuñas and the $9,000 Sweater

Exploring the luxurious world of Loro Piana's $9,000 vicuña sweaters sourced from the Andes mountains, discussing the traditional Chaku ritual for shearing, the resurgence of vicuñas from near extinction, and the impact of market alterations on indigenous communities. Highlighting the conservation efforts and challenges faced by indigenous groups in the Vekunya wool trade.