This chapter delves into the expensive yet distinguished world of Loro Piano's Vikunya wool garments, detailing the traditional Chaku ritual for shearing and the historical significance of protecting the near-extinct animal species. It also discusses the economic benefits and indigenous community involvement in legal Vikunya wool trade, hinting at future challenges.
On today’s Big Take podcast, we trace the origin of Loro Piana’s $9,000 vicuña sweaters to the Andes mountains. Bloomberg’s Marcelo Rochabrun joins host Sarah Holder to unspool what it all means for the Indigenous communities that harvest the wool.
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