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The Vicuñas and the $9,000 Sweater

Big Take

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Exploring the World of Vikunya Wool and Quiet Luxury

This chapter delves into the expensive yet distinguished world of Loro Piano's Vikunya wool garments, detailing the traditional Chaku ritual for shearing and the historical significance of protecting the near-extinct animal species. It also discusses the economic benefits and indigenous community involvement in legal Vikunya wool trade, hinting at future challenges.

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