Marcelo Rochabrun

Marcelo Rochabrun, Bloomberg’s Peru bureau chief, sheds light on the stunning yet troubled Rainbow Mountain. He explores how this vibrant destination, significant to the Indigenous Quechua community, became a tourism hotspot since 2017. While the influx of visitors has brought economic growth, it has also led to community tensions and tragic violence among locals. An ambush tragically highlights the darker side of this tourism boom, prompting a discussion about the urgent need for balance between visitors and residents.

Exploring the luxurious world of Loro Piana's $9,000 vicuña sweaters sourced from the Andes mountains, discussing the traditional Chaku ritual for shearing, the resurgence of vicuñas from near extinction, and the impact of market alterations on indigenous communities. Highlighting the conservation efforts and challenges faced by indigenous groups in the Vekunya wool trade.