Reinventing Professionals How Digital Transformation is Reshaping Legal Marketing in 2025
Jun 30, 2025
Sonya Palmer, Senior Vice President of Operations at Rankings.io, shares her insights from nearly a decade in legal marketing. She discusses how digital transformation is redefining the legal landscape by emphasizing data-driven strategies and client expectations. Sonya advises law firms to leverage multiple marketing channels and focus on authenticity to build a strong brand. She highlights the importance of quick communication, AI integration, and careful client intake processes. Additionally, she explores effective B2B referral strategies and common pitfalls to avoid.
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LawHer Podcast Origin Story
- Sonya has nearly a decade at Rankings.io and hosts LawHer to spotlight women in law.
- The podcast grew from noticing underrepresentation and sharing firm-building stories.
Data And Digital Expectations
- Data access and cleanliness are central to modern legal marketing decisions.
- Clients now expect digital-first interactions similar to consumer apps and services.
Prioritize Channels With Strategy
- Consider all channels and create a strategy for each instead of chasing trends.
- Repurpose podcast or other long-form content into short assets to populate multiple channels cheaply.