Sonya Palmer

Sonya Palmer, Senior Vice President of Operations at Rankings.io, shares her insights from nearly a decade in legal marketing. She discusses how digital transformation is redefining the legal landscape by emphasizing data-driven strategies and client expectations. Sonya advises law firms to leverage multiple marketing channels and focus on authenticity to build a strong brand. She highlights the importance of quick communication, AI integration, and careful client intake processes. Additionally, she explores effective B2B referral strategies and common pitfalls to avoid.