Proof to Product
346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
Jun 11, 2024
Join Rachel Kroh, an accomplished illustrator and owner of Heartell Press, as she shares her journey of turning her remote business into a thriving success. Discover how she tripled her revenue by focusing on wholesale and enhancing her infrastructure. Rachel discusses the emotional power of her art, the challenges of managing a dispersed team, and her exciting plans for a special anniversary collection. Her story is a testament to perseverance and creative expression in the world of entrepreneurship.
31:00
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Quick takeaways
- Rachel Kroh achieved significant revenue growth by strategically focusing on wholesale sales and optimizing her business systems and infrastructure.
- The importance of remote work and team autonomy in Rachel's business highlights a modern approach to balancing personal life with professional commitments.
Deep dives
Balancing Business and Family Life
Rachel Crow manages a successful business while living in Washington, where her remote team operates across the country. This setup emphasizes the importance of remote work in modern business models, allowing flexibility for creative entrepreneurs to balance personal and professional lives. Rachel's decision to live apart from her business operations has led to significant growth, showcasing her ability to maintain productivity and communication with her team. She leverages modern technology, fostering collaboration despite geographical distances, which has become increasingly vital for many businesses today.
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