Proof to Product

346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press

Jun 11, 2024

Join Rachel Kroh, an accomplished illustrator and owner of Heartell Press, as she shares her journey of turning her remote business into a thriving success. Discover how she tripled her revenue by focusing on wholesale and enhancing her infrastructure. Rachel discusses the emotional power of her art, the challenges of managing a dispersed team, and her exciting plans for a special anniversary collection. Her story is a testament to perseverance and creative expression in the world of entrepreneurship.

31:00

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Episode guests

Rachel Kroh

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Quick takeaways

Rachel Kroh achieved significant revenue growth by strategically focusing on wholesale sales and optimizing her business systems and infrastructure.

The importance of remote work and team autonomy in Rachel's business highlights a modern approach to balancing personal life with professional commitments.

Deep dives

Balancing Business and Family Life

Rachel Crow manages a successful business while living in Washington, where her remote team operates across the country. This setup emphasizes the importance of remote work in modern business models, allowing flexibility for creative entrepreneurs to balance personal and professional lives. Rachel's decision to live apart from her business operations has led to significant growth, showcasing her ability to maintain productivity and communication with her team. She leverages modern technology, fostering collaboration despite geographical distances, which has become increasingly vital for many businesses today.

Intro

3min

The Journey of HereTel Press: From Doubt to Creative Success

3min

Team Growth and Strategic Evolution

21min

Cultivating Financial Agency and Creative Expression

3min

Wrapping Up: Achievements and Resources for Product-Based Businesses

2min

What if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely different state.

For today's guest, Rachel Kroh of Heartell Press, this is her every day now. She lives in Washington with her family, while her team of 5 works remotely across the country. They're shipping cards and gifts to more than 1,000 stores worldwide.

In this episode, Rachel shares how she tripled her revenue by focusing on selling wholesale, strengthening her systems, and building the infrastructure of her business. Plus, Rachel reflects on the challenges of relocating her business, the impact of her art on emotional expression, and her exciting plans for the future, including a 10-year anniversary collection. She is one of our Paper Camp alumni and also one of our LABS members.

Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!

You can view full show notes and more at http://prooftoproduct.com/346

Quick Links:

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