Product Growth Podcast From Laid Off to Most Followed PM: How Chloe Shih Grew to 750K+ on Insta, 300K+ on YT
Jan 21, 2025
Chloe Shih, a former product manager at Meta, TikTok, and Discord, became a viral sensation after documenting her layoff. She shares her insightful journey pivoting from product management to full-time content creation, amassing over 750K followers on Instagram. Topics covered include the impact of mass layoffs in the tech industry, the creative culture at TikTok, and how she tackled the challenges of building a personal brand from scratch. Chloe also discusses the balance between her professional and creative pursuits, offering invaluable advice to those navigating similar transitions.
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Unexpected Virality
- Chloe Shih's layoff video went viral unexpectedly, as she's a regular vlogger.
- It garnered significant attention, including negative comments from Elon Musk fans and international news coverage.
Embrace Change
- Getting laid off can be a chance to pursue your passions.
- Focus your energy on making that path work instead of dwelling on the layoff.
Layoff Reflection
- Overhiring in tech, especially in product management, contributed to the wave of layoffs.
- Chloe Shih believes Discord handled the layoffs decently and made necessary, albeit difficult, decisions.
