Bloomberg Businessweek
Outside Interactive CEO on Mission to Encourage Outdoor Activity and Community
Dec 2, 2024
Robin Thurston, Founder and CEO of Outside Interactive, shares his vision for uniting outdoor brands to foster community and encourage outdoor activities. Caroline Adams Miller, an expert in goal setting, discusses insights from her book, focusing on achieving big goals and the psychology behind resolutions. Together, they explore the future of outdoor activity tracking, the significance of user data ownership, and the vital role of honest feedback in personal growth. Tune in for inspiring ideas on embracing adventure and building connections!
29:47
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Quick takeaways
- Outside Interactive CEO Robin Thurston emphasizes the importance of creating a media ecosystem that combines content with community engagement to inspire outdoor activities.
- The company's strategy includes diversifying revenue through advertising and subscriptions to enhance user engagement and minimize reliance on traditional advertising.
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