Web Design Business with Josh Hall
365 - How to Create Landing Pages (that actually convert) with Alisha Conlin-Hurd
Feb 3, 2025
Alisha Conlin-Hurd, CEO of Persuasion Experience, shares her expertise in crafting high-converting landing pages. She explains that building effective sales pages isn’t rocket science but does rely on proven strategies. Topics include the ideal length of sales pages, the balance between visuals and copy, and the impact of AI on conversions. Alisha also discusses the psychology behind landing pages, emphasizing the importance of understanding target audiences while maintaining a human touch in web design. Her insights empower listeners to optimize their marketing efforts.
01:05:51
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Quick takeaways
- Success in web design relies on the quality of the offer and copy, often outweighing the design's visual appeal.
- Understanding the distinct roles of landing pages and sales pages is crucial for effectively guiding customers through their journey.
Deep dives
The Importance of Offers and Copy
In web design, the most critical factors for success are the quality of the offer and the copy used to present it. Even poorly designed sales pages can outperform beautifully executed designs if the offer and messaging resonate with the audience. For example, heat maps have shown that users can get distracted by attractive visuals rather than focusing on the essential call to action. Therefore, design should serve a supportive role, ensuring users know where to look and what to read.
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