Web Design Business with Josh Hall

365 - How to Create Landing Pages (that actually convert) with Alisha Conlin-Hurd

10 snips
Feb 3, 2025
Alisha Conlin-Hurd, CEO of Persuasion Experience, shares her expertise in crafting high-converting landing pages. She explains that building effective sales pages isn’t rocket science but does rely on proven strategies. Topics include the ideal length of sales pages, the balance between visuals and copy, and the impact of AI on conversions. Alisha also discusses the psychology behind landing pages, emphasizing the importance of understanding target audiences while maintaining a human touch in web design. Her insights empower listeners to optimize their marketing efforts.
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ADVICE

Landing Pages vs. Sales Pages

  • Differentiate sales pages from landing pages.
  • Landing pages generate leads, while sales pages aim for purchases.
INSIGHT

Sell Outcomes, Not Services

  • Customers buy outcomes, not services.
  • Speak to clients' desired results, not technical details.
ADVICE

Persuasion over Selling

  • Reframe "selling" as "persuasion" to reduce discomfort.
  • If your services help people, persuade them ethically.
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