Web Design Business with Josh Hall cover image

365 - How to Create Landing Pages (that actually convert) with Alisha Conlin-Hurd

Web Design Business with Josh Hall

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Balancing Problems and Solutions in Marketing

This chapter explores the effectiveness of 'agitating the problem' in marketing compared to a solution-focused approach, particularly in web design. It highlights the need for web designers to understand client pain points while maintaining a hopeful perspective that guides them towards potential solutions. The conversation underscores the importance of articulating the value of digital presence by connecting web traffic to real customer engagement and conversion outcomes.

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