Performance Matters | A 5 Moments of Need® Podcast Series The Architect of Performance: Aubrey Kurteff on Meta’s Learning Evolution
Aug 5, 2025
Dr. Aubrey Kurteff, a Learning Solutions Partner at Meta, shares her insights on the company's innovative approach to meeting rapid content demands. She discusses the EnABLE methodology and the concept of Reusable Content Objects (RCOs) to balance speed and instructional quality. Aubrey highlights the shift in Learning and Development roles from content developers to performance consultants, emphasizing the importance of workflow mapping and integrating AI in training. Her perspective offers valuable strategies for creating effective learning in fast-paced environments.
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COVID Highlighted Warp Speed Training
- Meta had to train its global content reviewers quickly during COVID due to new policy violations.
- Their team shifted from formal training to workflow learning for faster, impactful results without pulling reviewers off the floor.
Leverage Enable to Balance Speed
- Use Enable's engage to align and analyze to design phases to focus on business needs before designing.
- This prevents wasted time on unnecessary e-learning and improves the impact and success of solutions.
Map Workflows Before Reviewing Content
- Map workflows freshly by immersing yourself as the performer, ignoring existing content initially.
- This uncovers hidden learning needs, inappropriate behaviors, and shapes better content strategy.