
Make It Happen Mondays - B2B Sales Talk with John Barrows
Daniel Disney: Mastering LinkedIn for Sales Success
Apr 29, 2024
Renowned social selling expert Daniel Disney discusses the power of LinkedIn for sales success, transitioning from corporate sales to entrepreneurship, and the impact of AI on personal branding. Topics include effective LinkedIn strategies, the importance of authenticity in sales, and navigating the challenges of entrepreneurship.
57:38
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Quick takeaways
- LinkedIn is for networking and brand building, not direct selling - focus on personalization and engaging content.
- Authenticity is key in social media - be genuine to attract engagement and avoid mimicry.
Deep dives
LinkedIn as a Networking and Brand Building Platform
LinkedIn is discussed as a platform for networking, brand building, and impression marketing rather than direct selling. The importance of personalization and engaging content over spammy messages is emphasized.
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