The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: ServiceTitan Would Not Be the Success if We Raised VC Earlier: How to Build a Dominant Vertical SaaS Business, How to Master Going Into Enterprise, When & How to Launch Second Products with Ara Mahdessian, Co-Founder @ServiceTitan
Jul 10, 2024
Ara Mahdessian, Co-founder and CEO of ServiceTitan, shares insights from building a $7.3BN vertical SaaS powerhouse. He discusses the early decision to delay VC funding and how that shaped their success. Ara reveals the key lessons learned in transitioning to enterprise markets, including critical product and organizational changes. He also outlines effective branding strategies for premium pricing and the challenges of launching new products. His journey emphasizes resilience, storytelling, and the importance of timing in the ever-evolving tech landscape.
51:07
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Quick takeaways
- ServiceTitan initially did not want to raise VC funding but later chose to and achieved great success with strategic investors.
- ServiceTitan learned valuable lessons in going upmarket and adapting products and organizational structure accordingly.
Deep dives
Great Leadership and Extraordinary Outcomes
Great leadership is about delivering extraordinary outcomes, which involves making strategic decisions about where to focus efforts. Successful execution requires numerous smart decisions in the implementation process.
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