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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: ServiceTitan Would Not Be the Success if We Raised VC Earlier: How to Build a Dominant Vertical SaaS Business, How to Master Going Into Enterprise, When & How to Launch Second Products with Ara Mahdessian, Co-Founder @ServiceTitan
Jul 10, 2024
Ara Mahdessian, Co-Founder of ServiceTitan, discusses why they initially didn't want VC funding, lessons on going upmarket, building a premium brand, and mastering the enterprise market. Insights on strategic decision-making, childhood experiences, customer success, and leadership growth are also shared.
51:07
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Quick takeaways
- ServiceTitan initially did not want to raise VC funding but later chose to and achieved great success with strategic investors.
- ServiceTitan learned valuable lessons in going upmarket and adapting products and organizational structure accordingly.
Deep dives
Great Leadership and Extraordinary Outcomes
Great leadership is about delivering extraordinary outcomes, which involves making strategic decisions about where to focus efforts. Successful execution requires numerous smart decisions in the implementation process.
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