Hotel Tech Insider Method CMO on Omnichannel Marketing Attribution in Hotels
9 snips
Aug 5, 2024 Bridget Tran, the CMO of Method, brings a wealth of experience from major hotel groups to the conversation. She emphasizes the critical need for consolidated data across hotel departments, advocating for actionable insights that enhance guest experiences. Bridget shares her approach to mapping digital DNA to anticipate guest needs and discusses the integration of technology like Google Performance Max and HubSpot. Insights on influencer marketing and the collaboration between marketing and revenue management reveal strategies that can significantly impact hotel performance.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Transforming Urban Markets through Multi-Purpose Hospitality
03:39 • 3min
The Digital DNA of Hospitality
06:29 • 14min
The Future of Hotel Marketing: AI and Performance
20:37 • 4min
Navigating Online Advertising for Hotels
24:16 • 4min
Influencer Marketing and Revenue Management Collaboration
28:11 • 4min