Method CMO on Omnichannel Marketing Attribution in Hotels
Hotel Tech Insider
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The Digital DNA of Hospitality
This chapter explores the technology stack employed in hospitality, focusing on capturing and analyzing guest behavior data to improve service. It highlights the distinctions in pricing strategies between serviced apartments and traditional hotels while emphasizing the importance of data integration across departmental functions. The discussion also covers the integration of messaging systems for improved guest communication and the challenges faced by membership-based clientele in comparison to traditional guests.
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