Bridget Tran

Bridget Tran, the CMO of Method, brings a wealth of experience from major hotel groups to the conversation. She emphasizes the critical need for consolidated data across hotel departments, advocating for actionable insights that enhance guest experiences. Bridget shares her approach to mapping digital DNA to anticipate guest needs and discusses the integration of technology like Google Performance Max and HubSpot. Insights on influencer marketing and the collaboration between marketing and revenue management reveal strategies that can significantly impact hotel performance.