the bossbabe podcast
325. Emma Grede, Multi-Billion Dollar Brand Founder on Mastering Your Craft + Building Cult-Like Brands
Sep 21, 2023
Emma Grede, Co-Founder and CEO of Good American, talks about her journey in the fashion industry and building inclusive brands. She shares how she pitched Kris Jenner the idea for Good American and the power of building relationships. The podcast also discusses the significance of personal growth and education, as well as the shift in the industry towards influencer marketing. Emma's insights on inclusivity and building genuine partnerships make this episode a must-listen.
25:55
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Quick takeaways
- Companies need to exhibit true inclusivity and diversity in all aspects of their operation, both internally and externally, to go beyond superficial efforts.
- Transparency and acknowledging mistakes are crucial in business, even for successful companies.
Deep dives
Building a Truly Inclusive and Diverse Company
The speaker emphasizes the need for companies to go beyond superficial diversity and inclusion efforts. Instead, she advocates for companies to exhibit true inclusivity and diversity in all aspects of their operation, both internally and in how they present themselves to the public. This requires consistent behavior and a genuine commitment to diversity rather than a temporary campaign or marketing ploy.
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