325. Emma Grede, Multi-Billion Dollar Brand Founder on Mastering Your Craft + Building Cult-Like Brands
Sep 21, 2023
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Emma Grede, Co-Founder and CEO of Good American, talks about her journey in the fashion industry and building inclusive brands. She shares how she pitched Kris Jenner the idea for Good American and the power of building relationships. The podcast also discusses the significance of personal growth and education, as well as the shift in the industry towards influencer marketing. Emma's insights on inclusivity and building genuine partnerships make this episode a must-listen.
Companies need to exhibit true inclusivity and diversity in all aspects of their operation, both internally and externally, to go beyond superficial efforts.
Transparency and acknowledging mistakes are crucial in business, even for successful companies.
Deep dives
Building a Truly Inclusive and Diverse Company
The speaker emphasizes the need for companies to go beyond superficial diversity and inclusion efforts. Instead, she advocates for companies to exhibit true inclusivity and diversity in all aspects of their operation, both internally and in how they present themselves to the public. This requires consistent behavior and a genuine commitment to diversity rather than a temporary campaign or marketing ploy.
Facing Challenges and Learning from Mistakes
The speaker shares a personal anecdote about the chaos that ensued when the company hired an outside agency to improve their email deliverability. Due to the agency's mishandling, the company's domain was blacklisted, resulting in email delivery problems and revenue loss. The speaker highlights the importance of transparency and acknowledging that challenges and mistakes happen even in successful businesses.
Starting a Business Based on Purpose and Principles
The speaker discusses the journey of starting a fashion company based on the principle of inclusivity. Recognizing the lack of options for curvy women in the fashion industry, she saw an opportunity to create a brand that focused on real inclusivity, not just occasional campaigns. She shares how she teamed up with Chloe Kardashian and explains the importance of aligning business goals and principles to maintain focus and make informed decisions.
If you had the opportunity to pitch a business idea to Kris Jenner - would you be ready? We’re revising a conversation I had with Emma Grede, a genius in the fashion industry who worked her way from retail to Co-Founder and CEO of Good American, founding partner at Skims, and Co-Founder of natural cleaning solution company Safely with Kris Jenner (+ being a mom of 4 and so much more.) Emma shares how she’s intentionally built relationships, while staying focused on her principles and helping others win. Including how Good American set the standard for inclusivity in the fashion industry and beyond. This episode is packed with lessons for how to master your zone of genius and how powerful relationships are for your business whether you’re looking for a business partner or not.
HIGHLIGHTS
The career and entrepreneurial journey that led Emma to being CEO and Co-Founder of Good American + more
The power of building relationships and genuinely seeing how you can help others get what they want
How Emma pitched Kris Jenner the idea for Good American