This Is Not A Drill with Gavin Esler
Taster – ‘Why do people join cults?’ – from the new series of Why? with Emma Kennedy
Oct 24, 2024
Rick Alan Ross, a renowned cult deprogrammer and founder of the Cult Education Institute, shares his insights on the enticing yet dangerous world of cults. He discusses the psychological and social factors that entice people to join, revealing how charismatic leaders exploit vulnerabilities. The difference between admiration and obsession is highlighted, along with manipulative tactics cults use to recruit individuals, particularly through social media. Ross also explains the critical role of deprogrammers in helping individuals escape these harmful environments.
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Quick takeaways
- Cults are driven by charismatic leaders who utilize coercive persuasion tactics to manipulate and control their followers.
- Individuals who join cults often do so during vulnerable periods, seeking community and support but may face deception in recruitment.
Deep dives
Defining Cults and Their Characteristics
Cults are characterized by a significant leader who exerts total control over followers, often becoming an object of worship. The leaders use coercive persuasion techniques to manipulate their followers, leading to potential harm, exploitation, and various degrees of misconduct. While many associate cults with religious groups, there are also non-religious cults that can focus on other areas such as politics, therapy, or lifestyle choices. An example mentioned is NXIVM, a self-help group led by Keith Ranieri, which engaged in criminal activities despite lacking a religious basis.
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