Taster – ‘Why do people join cults?’ – from the new series of Why? with Emma Kennedy
This Is Not A Drill with Gavin Esler
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The Deceptive Allure of Cults
This chapter explores the psychological factors that lead individuals to join cults, revealing that the most vulnerable are often not the visibly unhappy. It highlights the deceptive tactics used by these groups, such as leveraging trust and the allure of self-improvement to draw people in.
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