The Side Hustle Show 201: The OPA Plan: How to Borrow Other People’s Audiences to Explode Your Sales
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Nov 10, 2016 In this enlightening discussion, Joshua Lisec, a freelance marketing strategist and copywriter known for boosting his hourly rate to $167, shares his entrepreneurial journey from humble beginnings on Fiverr. He introduces the OPA Plan, a strategy for leveraging other people's audiences to skyrocket sales, having earned $9,000 recently. Key topics include positioning freelancers as problem solvers, strategic collaborations, and enhancing lead generation through testimonials. Joshua’s practical advice empowers listeners to identify their value and optimize client outreach.
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100x Hourly Rate
- Joshua Lisec increased his hourly rate 100x over five years.
- He went from $1.67/hour on Fiverr to $167/hour on a recent project.
Problem Solver Mindset
- Freelancers are problem solvers for hire, not necessarily specific skill providers.
- Clients seek solutions to their problems, not specific services.
OPA Strategy
- Identify non-competing service providers who serve your target market.
- Collaborate with them to access their audience.