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201: The OPA Plan: How to Borrow Other People’s Audiences to Explode Your Sales

The Side Hustle Show

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Strategic Collaboration for Service Providers

This chapter explores the importance of a strategic mindset shift for service providers, emphasizing collaboration with non-competing businesses to reach new audiences. The discussion covers building trust and credibility through empathetic communication and shared challenges, aiming for mutually beneficial partnerships. Additionally, it highlights effective event planning and email invitation strategies to engage potential clients by addressing their marketing pain points.

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