The Tim Ferriss Show

Ep 33: Ramit Sethi on Persuasion, Negotiation, and Turning a Blog Into a Multi-Million-Dollar Business

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Oct 2, 2014
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ANECDOTE

Ramit's Blogging Early Struggles

  • Ramit Sethi started his personal finance blog as a hobby and made no money for three years.
  • His first e-book sold despite criticism, marking a turning point towards monetizing his work.
INSIGHT

Mastering Criticism in Business

  • Becoming comfortable with selling requires mastering the psychology of handling critics.
  • The more exposure you get, the more criticism you'll face, which is inevitable in business growth.
ADVICE

Write for True Fans

  • Write posts that appeal strongly to a subset of your audience rather than trying to please everyone.
  • This builds loyal fans who love specific content deeply, ensuring long-term engagement.
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