Food, We Need To Talk

The Science of Motivation: Why It’s So Hard to Stick to Your Goals

17 snips
Jan 1, 2026
In this engaging discussion, Dr. Mark Faries, a behavioral medicine expert from Texas A&M University, delves into the psychology behind motivation. He explains why common slogans like 'just do it' often fail, emphasizing the importance of self-efficacy and confidence in behavior change. Dr. Faries shares strategic insights on setting attainable goals, using vicarious experiences to build confidence, and the significance of positive feedback. He also highlights the value of enjoyable beginnings in adopting healthy habits that stick, offering practical tools for lasting change.
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INSIGHT

'Just Do It' Oversimplifies Motivation

  • 'Just do it' ignores many psychological reasons we fail and invites self-criticism.
  • Mark Faries says most non-followthrough is normal and requires nuance, not shaming.
INSIGHT

Confidence Shapes What You'll Do

  • Self-efficacy (confidence) strongly predicts behavior but interacts with motivation and values.
  • Faries explains some actions need high intention while others need little to occur.
ADVICE

Choose Attainable, Stretching Goals

  • Set tasks that are challenging yet clearly attainable to build mastery and avoid undermining confidence.
  • Start smaller (e.g., three 15-minute sessions) then scale as confidence grows.
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