Mark Faries

In this engaging discussion, Dr. Mark Faries, a behavioral medicine expert from Texas A&M University, delves into the psychology behind motivation. He explains why common slogans like 'just do it' often fail, emphasizing the importance of self-efficacy and confidence in behavior change. Dr. Faries shares strategic insights on setting attainable goals, using vicarious experiences to build confidence, and the significance of positive feedback. He also highlights the value of enjoyable beginnings in adopting healthy habits that stick, offering practical tools for lasting change.

Mark Faries, a professor specializing in behavior change and health decision psychology, delves into why people fall for fitness fads and gimmicks. He reveals the psychological tricks behind infomercials and how products like the Thighmaster exploit our hopes. Faries discusses misattribution, where people mistakenly credit diets for results that actually come from basic calorie reduction. His insights empower listeners to trust their skepticism and equip them to spot misleading health claims, ensuring their success comes from informed choices rather than shiny shortcuts.