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Mark Faries
Professor and extension health specialist in behavioral medicine at Texas A&M University, focusing on behavior change, self-efficacy, and how behaviors affect disease risk and health outcomes.
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17 snips
Jan 1, 2026
• 38min
The Science of Motivation: Why It’s So Hard to Stick to Your Goals
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In this engaging discussion, Dr. Mark Faries, a behavioral medicine expert from Texas A&M University, delves into the psychology behind motivation. He explains why common slogans like 'just do it' often fail, emphasizing the importance of self-efficacy and confidence in behavior change. Dr. Faries shares strategic insights on setting attainable goals, using vicarious experiences to build confidence, and the significance of positive feedback. He also highlights the value of enjoyable beginnings in adopting healthy habits that stick, offering practical tools for lasting change.
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