The Nathan Barry Show 001: The Secret to a Billion Dollar Creator: Get Paid in Equity
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Sep 5, 2023 The podcast discusses the need for creators to effectively monetize their businesses. It explores the story of a blogger who monetized his audience and the potential for creators to outperform traditional media networks. The principles of building equity for creators and the concept of expanding globally are also highlighted. The importance of offering products with recurring fees and Taylor Swift's billion-dollar success are discussed. The hosts also announce their upcoming three-city tour.
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Mark Sisson's Primal Kitchen
- Mark Sisson leveraged his blog, Mark's Daily Apple, to launch Primal Kitchen, a paleo food product line.
- He later sold Primal Kitchen for $200 million, demonstrating the potential of leveraging audience attention for larger ventures.
Dream Bigger
- Dream bigger and think on a higher level, even if a billion-dollar business isn't your goal.
- This mindset helps you see greater potential and ROI in your creator efforts.
Beyond Personal Brand
- Build something bigger than your personal brand; create a separate entity for your billion-dollar product.
- While a personal brand is a good starting point, long-term growth requires a distinct, scalable brand.