23min chapter

Billion Dollar Creator cover image

001: The Secret to a Billion Dollar Creator: Get Paid in Equity

Billion Dollar Creator

CHAPTER

Driving Higher Customer Value through Recurring Purchases

This chapter highlights the importance of offering products or services with recurring fees rather than one-time purchases. It discusses the benefits of recurring purchases and gives examples of successful companies that offer subscription-based products. The chapter emphasizes the need for creators to move away from one-time transactions and focus on building long-term customer value.

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