Dive Club 🤿 Teo Connor - How Airbnb innovates with design
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Oct 16, 2024 Teo Connor, VP of Design at Airbnb, shares her insights into the company's innovative design processes. She discusses how Airbnb is breathing new life into its visual language and empowering designers to take charge. Key topics include the evolution of the checkout experience, the shift to a more interactive design incorporating 3D elements, and the importance of rapid prototyping. Teo also highlights the value of emotional user experiences and the collaborative spirit that drives creativity within the design team.
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Teo Connor's Career Journey
- Teo Connor's career began in traditional graphic design in London pre-smartphones.
- She co-founded a design studio, worked in fintech, then transitioned to product design at Apple.
Airbnb's Shift to Functional Org
- Airbnb shifted from a divisional to a functional organizational structure, inspired by Apple.
- This change aimed to revitalize the app's design and empower designers to focus on innovation.
Design Innovation at Airbnb
- Think beyond screens and flows; consider the entire user experience.
- Incorporate tactile elements, like haptic feedback and playful animations, to enhance the brand experience.