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12min chapter
Teo Connor - How Airbnb innovates with design
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Redesigning User Experiences
This chapter explores the pride and joy designers experience when creating user-friendly designs, particularly through the redesign of a checkout page at Airbnb. It emphasizes the importance of collaboration within functional teams to enhance the booking process and contrasts different organizational structures. The chapter also highlights the evolution of the Airbnb app toward personalization and the integration of innovative design practices, including rapid prototyping and interactive features.
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