Masters of Scale
Spotify’s Daniel Ek — How to build trust fast
Mar 28, 2023
Daniel Ek, Founder and CEO of Spotify, shares his remarkable journey of building a revolutionary music streaming service. He reveals how establishing trust quickly is essential in fast-paced environments, especially when collaborating with a wary music industry. Ek highlights innovative strategies used to combat piracy while enhancing user experience. The discussion also touches on the power of small wins and consistency in fostering long-term relationships. With insights from Gustav Söderström and parachutist Miles Daisher, this is a fascinating look at trust in business.
37:50
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Quick takeaways
- Spotify built trust quickly by focusing on fast music access and user preferences.
- Shortcut to trust in negotiations with record labels led Spotify to success.
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