Masters of Scale Spotify’s Daniel Ek — How to build trust fast
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Mar 28, 2023 
Daniel Ek, Founder and CEO of Spotify, shares his remarkable journey of building a revolutionary music streaming service. He reveals how establishing trust quickly is essential in fast-paced environments, especially when collaborating with a wary music industry. Ek highlights innovative strategies used to combat piracy while enhancing user experience. The discussion also touches on the power of small wins and consistency in fostering long-term relationships. With insights from Gustav Söderström and parachutist Miles Daisher, this is a fascinating look at trust in business.
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Musical Beginnings
- Daniel Ek's family prioritized music education over college degrees.
- Inspired by a cousin's advice, he chose guitar at age five, aiming for popularity.
Early Entrepreneurial Ventures
- Daniel Ek's entrepreneurial journey began with fixing a broken cassette player, leading him to learn C++ at nine.
- By 14, he ran a web design business, employing classmates and charging high prices.
Pivotal Moment
- Early success didn't keep Daniel Ek complacent; his passion for music and technology fueled him.
- Piracy's rise and Napster's shutdown inspired him to create a solution.