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Spotify’s Daniel Ek — How to build trust fast

Masters of Scale

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Revolutionizing Music: The Spotify Journey

This chapter explores the entrepreneurial voyage of creating Spotify, focusing on the innovative strategies used to rival piracy through speed and user experience. It highlights the challenge of establishing trust with the music industry while prioritizing user engagement and collaboration over confrontation. Through anecdotes and reflections, the narrative illustrates the transformative impact of Spotify on music accessibility and industry dynamics.

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