

R.C. Buford on Leadership, Evaluating Character, and Building Championship Cultures | When Something Breaks
4 snips Apr 27, 2022
R.C. Buford, the former GM and current CEO of Spurs Sports and Entertainment, shares his journey in building a sustainable championship culture with the San Antonio Spurs. He discusses the significance of diversity and individual character over mere talent in sports teams. Buford also emphasizes the importance of leadership during crises, showcasing how adaptability and empathy foster collaboration. Highlighting the role of each team member, he draws inspiring parallels on inclusivity and the collective pursuit of excellence.
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Tim Duncan's Humility
- Tim Duncan's rookie season goal was to make a small contribution.
- This understated his future Hall of Fame career with the Spurs.
Duncan's Team-First Mentality
- Tim Duncan prioritized working with David Robinson over promotional opportunities.
- He showed his team-first mentality from the start.
Values-Based Recruitment
- Prioritize values such as high character and team-oriented players during recruitment.
- Tim Duncan exemplified these values by prioritizing graduating college.