R.C. Buford

R.C. Buford, the former GM and current CEO of Spurs Sports and Entertainment, shares his journey in building a sustainable championship culture with the San Antonio Spurs. He discusses the significance of diversity and individual character over mere talent in sports teams. Buford also emphasizes the importance of leadership during crises, showcasing how adaptability and empathy foster collaboration. Highlighting the role of each team member, he draws inspiring parallels on inclusivity and the collective pursuit of excellence.